In an era where consumers make decisions in an instant, businesses must be able to respond just as quickly. Marketers need access to real-time insights into consumer behavior, preferences, and timing to stay ahead. The challenge, however, lies in removing the guesswork from identifying the ideal customers and delivering the right message at the right time. As markets evolve, so must businesses. Marketers need tools to help them continuously adjust their strategies to engage and retain customers effectively.
Verisk Marketing Solutions
Verisk Marketing Solutions is at the forefront of this challenge, delivering an unmatched contact database and suite of marketing solutions designed to empower marketers. Recognized as the Best Contact Database Company of 2024 by MarTech Breakthrough, Verisk’s identity and behavioral data solutions help companies build highly personalized marketing strategies while ensuring the privacy and security of consumer data.
Verisk Marketing Solutions merges the proprietary data assets of Infutor and Jornaya to offer marketers a one-of-a-kind view of their customers. With over 30 years of data expertise, Verisk provides a comprehensive set of tools that allow businesses to personalize engagements, acquire new leads, retain loyal customers, and grow their audience. Verisk ensures businesses can target the right customer at the most crucial moment by delivering timely, accurate data.
Key Features
- 1st Party (1P) Data Enrichment: Enhance the quality of your internal customer data by incorporating additional demographic and behavioral information in real-time, allowing you to craft more tailored marketing messages.
- Identity Scoring & Completion: Confidently identify your customers with Verisk’s highly accurate identity data for U.S. consumers and households, filling in missing details and providing a comprehensive picture.
- Attribute Enrichment: Gain deeper insights into your customers by adding up-to-date information about their demographics, lifestyle, property ownership, and more.
- In-market Shopping Signals: Verisk tracks consumer behavior across thousands of comparison-shopping websites, allowing you to understand when your customers are actively shopping, ensuring that your engagement happens at the right moment.
- Lead Intelligence: Optimize your lead generation efforts with tools designed to verify TCPA (Telephone Consumer Protection Act) consent, ensuring compliance while improving the quality of leads.
- Real-Time Decisions: Verisk provides acquisition marketers with real-time insights, helping them improve conversion rates, enhance customer experiences, and ensure compliance across website forms, purchased leads, and inbound calls.
- Data Licensing & Syndication: Access scalable data sets that empower your in-house marketing teams to build customer identity graphs, create advertising profiles, and develop predictive models for more effective targeting.
- Privacy by Design: Verisk is committed to maintaining the highest data security and consumer privacy standards, ensuring compliance with state and federal regulations. All data is handled with strict privacy protocols, allowing consumers to opt out where applicable.
Solving the Mystery of Who, What, and When
Verisk’s unique data solutions help marketers solve three key challenges: who their customers are, what their needs are, and when to engage them.
- WHO: With Verisk’s comprehensive identity data, businesses can gain a complete picture of U.S. consumers and households, allowing them to identify their target audience confidently.
- WHAT: Verisk enriches your data with real-time attributes such as demographics, property, and automobile ownership, giving marketers the information they need to personalize their messaging.
- WHEN: By analyzing early in-market shopping behavior across thousands of comparison-shopping websites, Verisk helps you understand when your customers are actively researching and purchasing, allowing you to reach them at the perfect moment.
It’s our Rosetta Stone of Consumer Data. After extensive exploration of other providers, we found Verisk Marketing Solutions’ identity graph to be the most comprehensive and accurate view of all U.S. consumers and households. This has given us the foundation we need to improve the efficacy and value of all our other data sets—elevating our ability to innovate and deliver novel solutions to our customers.
Jay Huckabay, President & CEO of Consumer Orbit
Data and Technology for the Future
Verisk Marketing Solutions is dedicated to helping businesses future-proof their marketing strategies. With its advanced data enrichment, identity verification, and in-market behavioral insights, Verisk empowers marketers to make smarter, faster decisions. Whether you’re looking to improve lead conversion rates, personalize customer interactions, or build predictive marketing models, Verisk offers the tools to help you stay ahead.
How to Get Started with Verisk Marketing Solutions
Getting started is simple. Businesses can integrate Verisk’s solutions directly into their marketing platforms or access them through Verisk’s user-friendly interface. Marketers can utilize Verisk’s LeadiD Creator Program to verify leads or explore real-time data tools to enhance website forms and inbound marketing efforts. With Verisk’s support, marketers can elevate their strategies with actionable insights that drive results.
Drive Growth with Verisk Marketing Solutions
Don’t wait to start transforming your marketing strategy with data-driven insights. Verisk Marketing Solutions is trusted by industry leaders across insurance, mortgage lending, banking, and higher education to drive profitability through personalized experiences.
Learn More About Verisk Marketing Solutions
