The secrets of getting results from pay-per-click ads
Study questions whether No. 1 is always the best spot Last week I described the Search Engine Strategies Conference in London. This event allowed me to unearth the secrets of a subject that’s become increasingly important to e-commerce sites: pay-per-click…
The CTO’s book shelf
CTOs recommend more than technical tomes. The Innovator’s Dilemma, by Clayton Christiansen Recommended by Sharon Mandell, vice president of technology, Tribune Publishing The author presents many of the financial, economic, and customer challenges CTOs and other executives face and covers…
Business smarts
It’s not enough to be the top technologist in the company. To be effective, CTOs must be able to crunch numbers, assist with marketing strategies, and develop complex ROI models. Some are turning to MBAs; others learn on the job…
UCITA, the undead
Just when you think another silver bullet has hit, UCITA proponents find a way to revive the monster I HAD HOPED by this point I could write UCITA’s final obituary. But the Uniform Computer Information Transactions Act is unfortunately showing…
Desktop penguins
Don’t underestimate the various Linux alternatives to popular Microsoft desktop applications MAYBE IT’S coincidence; maybe it’s just fate. I spent much of the last two weeks examining many of the latest products and projects that work toward a viable Linux…
Attachments in hand
METAmessage keeps BlackBerries and other handhelds in the loop E-MAIL IS THE primary collaboration tool of our time, and the e-mail attachment is what makes businesses tick. Even after organizations invest in document management systems and integrated collaboration environments, users…
Seamless service
DIGITAL IMPACT IS an ASP that focuses on augmenting the marketing capabilities of its clients. As CTO of Digital Impact, Gerardo Capiel is charged with making sure Digital Impact’s service seamlessly meshes with the marketing operations of its customers. In…
Get your act together
AMBER AND HER twin sister took a trip last weekend, so it was just me and the pooch. A little peace and quiet never hurt anybody, after all. And having Apache around to keep me company was great. He was…
How to avoid chaos
Proximity to developers can be the key to making sure that your project stays on track MANAGEMENTSPEAK: We’re going to guarantee delivery of a quality product. TRANSLATION: We’re aren’t ever going to deliver a product. — An anonymous IS Survivalist…
Gartner diary
While the official line on Web services may be ‘wait and see,’ XML is making its way into quite a few new products “ALL OF MY CLIENTS are asking about .Net. What is it? Do I need it?” “Hello, your…
