Managing client relationships while maintaining a personal touch can feel like an impossible balancing act. Sales teams often struggle to track interactions, follow up consistently, and scale their outreach without losing authenticity.
Folk
Folk is a streamlined CRM platform that helps teams build genuine relationships and close winning deals without getting bogged down in complex automation.
Using Folk transforms how teams connect with prospects and clients. Teams can maintain perfectly timed personal outreach through customizable sequences that feel authentic rather than automated. The centralized system ensures no opportunity falls through the cracks, with shared interaction histories and taggable reminders keeping everyone aligned.
Folk Features Include
Folk offers a comprehensive suite of features to streamline your entire sales and relationship management process. Every aspect has been carefully crafted, from prospecting to closing deals to maintaining personal connections at scale. Here are the key features that make Folk stand out:
- 1-click Enrichment: Transform sparse contact information into comprehensive profiles instantly. This powerful tool automatically discovers and validates email addresses, phone numbers, social media profiles, company details, and other crucial data points to build complete prospect profiles. Save hours of manual research while ensuring your outreach lists are accurate and actionable.
- Chrome Extension: Seamlessly add prospects to your CRM while browsing LinkedIn or checking emails with the folkX browser plugin. This extension enables one-click contact saving, automatic relationship tracking, and instant access to your CRM data without leaving your current tab. Tag contacts, add notes, and update deal stages directly from LinkedIn or Gmail.
- Custom Objects: Shape your CRM to match your unique business processes with flexible data structures. Create custom fields, categories, and relationships that reflect your workflow needs. This beta feature allows you to track industry-specific metrics, unique deal attributes, or other data points crucial to your success.
- Customizable Dashboards: With infinitely configurable dashboard views, you can gain crystal-clear visibility into your sales performance. With easy-to-build visual reports, you can track key metrics, monitor team progress, analyze conversion rates, and identify bottlenecks. You can also create role-specific views that show exactly what each team member needs to see.
- Desktop App: Access your entire CRM ecosystem from a dedicated desktop application. Enjoy faster performance, desktop notifications, and seamless integration with your computer’s native features. The app provides quick access to all Folk’s features without keeping browser tabs open.
- Email and Calendar Sync: Never miss an interaction or meeting with complete email and calendar integration. Automatically log all communications, track email opens and responses, and maintain a comprehensive timeline of every client interaction. Schedule follow-ups and meetings without leaving your CRM.
- Integrations: Seamlessly connect Folk with over 6,000 popular business tools through native integrations and API access. Sync data with your favorite marketing platforms, communication tools, and productivity apps. Automate workflows and eliminate data silos by connecting your entire tech stack.
- Messaging and Sequences: Engage prospects with personalized outreach campaigns that feel authentic and timely. Create template-based sequences with smart variables, schedule follow-ups based on engagement, and track response rates. A/B test different approaches while maintaining a personal touch in every message.
- Pipeline Management: Keep deals moving forward with customizable pipeline views that show exactly where each opportunity stands. Track interaction history, set follow-up reminders, and share notes with team members. Create multiple pipelines for different products or services, each with its unique stages and requirements.
- Team Collaboration: Work seamlessly with shared access to contact information, interaction histories, and coordinated reminders. Tag team members in notes, assign tasks, and maintain clear ownership of relationships. Enable cross-functional collaboration while maintaining accountability and preventing duplicate outreach.
These powerful features work together seamlessly to create an intuitive system that grows with your business while maintaining the personal touch that closes deals. Each capability has been thoughtfully designed to reduce manual work while maximizing meaningful interactions.
We’re here to build relationships and folk is the only way for us to keep track of a large volume of people without relying on impersonal automations.
Morgan, Founder at Sparkmate
Getting started with Folk is simple: Sign up for a free trial, install the Chrome extension, and import your existing contacts. Connect your email and calendar to start tracking interactions automatically. The platform’s intuitive interface means teams can be up and running in minutes.
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