Experian: Cross-Channel Marketing Platform | Martech Zone
Experian Marketing Services’ cross-channel marketing platform empowers brands to manage and execute all customer interactions within a single system, in real-time – removing the need for multiple, disparate platforms and individual channel vendors. The platform enables brands to easily integrate customer insights from any data source to create more intelligent, and effective, customer interactions across email, mobile, social, web, print and display advertising.
The Experian Cross-Channel Marketing Platform Offers:
- Data integration – Gain a true panoramic view of your customers by integrating customer data from any source, and layering Experian Marketing Services’ rich consumer insights
- Cross-channel campaign management – Centrally manage all cross-channel campaigns and seamlessly deliver the most consistent brand experiences to your customers
- Interaction management – Capture your customers’ responses and sentiment, then immediately leverage that data for more relevant and timely cross-channel interactions
One of the points that Experian makes in its cross-channel marketing brochure is key… your clients don’t see channels, they see a single brand. As a result, you need to make sure you coordinate efforts across channels to minimize redundancy, recognize the customer wherever they are, and speak to them personally and properly given their relationship to your brand.
