Category General
Are Content Marketers Ready For Disruption? | Martech Zone
In a new study commissioned by Kapost from the Aberdeen Group, research found few marketers who feel they’re adequately producing and tracking their content. And an exploitable gap is emerging between content leaders and content followers. Kapost calls the transition…
The Six Insider’s Secrets Of Contagious Content | Martech Zone
Our very own Jenn Lisak was showcased for her advice when developing content. What does it take, exactly, for content to become contagious? Marketing professor Jonah Berger wrote about it in his book, Contagious: Why Things Catch On. According to…
Make Pricing And Comparison Charts Like A Ninja | Martech Zone
Last night I built out a pricing grid on a new plugin we’re launching that turns WordPress into an Email Marketing platform, CircuPress. It wasn’t fun at all to build (I used DreamCode’s free pricing and comparison grid samples) and…
Mobile Marketing In The Retail Industry | Martech Zone
Mobile and retailing continues to offer a ton of opportunity for retailers to improve customer value and increase loyalty – ultimately driving sales. Simple strategies like SMS messaging have very impactful response rates. More advanced solutions like mobile applications can…
Findability – 21 New Rules Of Content Marketing | Martech Zone
While the foundations of building a site are still in play, it’s the content that’s now successfully driving the success to companies investing in great marketing strategies. Many companies who invested heavily in search engine optimization have seen those investments…
Your Marketing Platforms Are Not As Accurate As You Think | Martech Zone
Many people don’t realize the limitations of analytics and marketing platforms in measuring unique visitors. Most of these platforms measure a visitor by placing a cookie, a small file that is referred to each time a visitor returns to the…
GoDaddy Claims Trademark Infringement For Go-Daddy Domain Purchased From GoDaddy | Martech Zone
Today I received a call from a gentlemen who wondered about my relationship to NoDaddy.com, a site that lambastes GoDaddy for its business practices. After I got to speaking to John, I was amazed at what was happening to him.…
Experian: Cross-Channel Marketing Platform | Martech Zone
Experian Marketing Services’ cross-channel marketing platform empowers brands to manage and execute all customer interactions within a single system, in real-time – removing the need for multiple, disparate platforms and individual channel vendors. The platform enables brands to easily integrate…
Visible Measures: Videos And Earned Media | Martech Zone
Visible Measures provides agencies and large brands with the opportunity to distribute their content to relevant viewers. Their platform reaches over 380 million video viewers every month. To date, they’ve measured 3 trillion video views, more than 500 million videos,…
The Power Of Individualized Marketing | Martech Zone
Remember when Nike introduced its Just Do It campaign? Nike was able to achieve massive brand awareness and scale with this simple slogan. Billboards, TV, radio, print …‘Just Do It’ and the Nike swoosh was everywhere. The campaign’s success was…
