Category General
Real-Time Publishing And Search | Martech Zone
Real-time… it’s becoming quite an important element. Webtrends has released real-time search combined with alerts. PubSubhubbub is emerging for blogs to push their feeds rather than have them retrieved. Search reaction time is shrinking… people are expecting answers to questions…
Marketing For Leads With Powerpoint? | Martech Zone
It’s after 10PM already and I’ve still got to put together a presentation for a customer tomorrow. In the last few years, I’ve done countless presentations – with many hours put into each. A great presentation can produce many leads…
Dear AT&T U-Verse | Martech Zone
Dear AT&T, I’m already a customer of yours. I have both home phone and DSL through you (previously SBC). I like the service but wish to upgrade the DSL as well as take advantage of the great TV service you…
Just Dance | Martech Zone
There’s a Lady Ga-ga song that’s been out there for about a year now called Just Dance. I can’t get it out of my head. I’m not a huge fan of the Ga-ga-ooh-la-la… but all Top 40 hits make my…
Buying Behavior Has Changed, Companies Have Not | Martech Zone
Sometimes we do things simply because that’s the way it’s been done. No one remembers why exactly, but we keep doing it… even if it hurts us. When I view the typical sales and marketing hierarchy of modern companies, the…
Three Easy Ways To Start Monitoring Your Brand Online | Martech Zone
If you have been following social media trends at all, you’ve probably heard a lot about joining “the conversation” and how to participate. You may have also heard the warning: “people are talking about your company whether you are there…
How To Fake The Numbers: Lessons From Twitter And Facebook | Martech Zone
I once wrote a satirical post that 3.24% of Facebook users are dead. My point was pretty simple, Facebook continues to inflate their numbers by counting the number of total accounts rather than accounts with recent usage. On the Facebook…
5 Keys To Your Successful Personal Brand | Martech Zone
I had a conversation with one friend today and got an email from another asking my advice on how to build their personal brand… and ultimately profit from it. This may be a topic that’s better answered by friend Dan…
Content Science: Sticky Links | Martech Zone
What do the Washington Post, BBC News, and New York Times have in common? They’re enriching the content presentation for links on their websites, using a tool called Apture. Rather than a simple static text link, Apture links trigger a…
Happy #tweetsgiving And #indytweetsgiving | Martech Zone
As I look back at the last year, it’s nothing short of amazing. Thanksgiving isn’t really a holiday at all without first thanking God… thank-you God! You’ve truly blessed me and my family this year. My son and daughter are…