Passwords are arguably the most critical element of cybersecurity in the information age, establishing the first layer of protection against potentially disastrous implications of unauthorized access to private information. Yet, many people continue to make critical mistakes in creating and…
Video marketing has become one of the top marketing methods in the last decade. As equipment and editing programs become more commonly used, the prices of these have dropped, making video production much more affordable. However, it can be tricky to…
Companies often struggle to convert potential leads into loyal customers while maintaining long-term engagement. With so many customer interactions happening across various touchpoints, staying on top of these interactions becomes overwhelming. How can businesses streamline customer relationships, prevent churn, and…
Unemployment fell to 8.4 percent in August as America slowly recovered from the pandemic peak. However, employees, specifically sales and marketing professionals, are returning to a much different landscape—one that is unlike anything we’ve ever seen. When I joined Salesforce in 2009,…
Developers building WordPress websites face common challenges: slow site setups, inefficient testing environments, and tedious deployments. These hurdles often consume valuable time and limit creativity. What if you could eliminate these roadblocks and build WordPress sites faster, with fewer headaches…
Website optimization is no longer a guessing game. With visitors interacting across multiple touchpoints, it’s crucial to know where they engage, get confused, or drop off. Businesses need more than raw data—they need clear insights to drive real results. To…
For the last few weeks, we’ve been helping a client with a complex WordPress migration. The client had two products, both of which have become popular, so they had to split out the businesses, the branding, and the content into…
Are you struggling to make your website accessible to a diverse audience with varying disabilities? Many website owners face the challenge of ensuring their sites are user-friendly and compliant with international accessibility standards. Lack of accessibility can lead to poor…
We’ve been working with a national non-profit on a complex Salesforce and Marketing Cloud migration and implementation. Early on in our discovery, we pointed out some key issues regarding their preferences, which were very operations-based. When the company designs a…
Every modern business grapples with making informed decisions using customer data. With customer journeys becoming increasingly complex, organizations need a robust analytics solution that empowers their teams to make smarter decisions without the complexity of traditional data querying. mParticle Analytics…