One of the biggest pet peeves for many millennials and Gen Z is getting phone calls. And honestly, they have got the point—a call requires an immediate response, which might feel a bit intrusive. On the other hand, emails give…
B2B sales professionals and marketers know the challenge of generating qualified leads (leadgen) and getting responses from cold emails. Managing various tools for email tracking, lead generation, and outreach often means juggling multiple platforms. What if there was a solution that…
In a digital landscape filled with skeptical consumers and short attention spans, capturing a website visitor’s interest—and keeping it—can feel almost impossible. Without any form of social proof, visitors may not trust your brand or feel compelled to take action,…
Using a Virtual Private Network (VPN) is crucial for anyone who values privacy and security, whether browsing from home, a coffee shop or traveling abroad. What is a VPN? A VPN is a tool that encrypts your internet traffic and…
Getting caught up in content creation and overlooking the legalities involved is easy. However, failing to understand the laws associated with blogging can lead to severe consequences, from lawsuits to hefty fines. Understanding the main legal issues surrounding copyright infringement,…
In a world where remote work and virtual meetings have become the norm, background noise, unclear audio, and missed details can disrupt productivity and focus. Everyone faces the challenge of clear and effective communication, from freelancers to large enterprises. Krisp…
COVID-19 has fundamentally changed the world of marketing. Amidst social distancing restrictions, the seasonal norms of consumer behavior were reconstructed instantly. As a result, over two-thirds of brands reported revenue reductions. Yet, even during the disruptions to the norm, the…
Display ads remain one of the most versatile and effective tools in digital advertising, driving brand awareness and customer engagement across devices. As more people consume content on mobile and desktop, advertisers face the challenge of optimizing ad spend for…
It’s taken a decade for responsive web design (RWD) to go mainstream since Cameron Adams first introduced the concept in 2010. The idea was ingenious – why can’t we design sites that adapt to the viewport of the device it’s…
Raven Tools is a mature search marketing research, analysis, and reporting platform that includes all the tools you need to improve your online visibility and inbound marketing. Raven Tool Features Include Marketing Reports: Measure your marketing success across multiple platforms…